Internet Marketing Under a Screen Name Or Fake Name

If you hand someone a business card with a fake name on it, wouldn't that be dishonest? If you knew someone was doing this, would you trust them to do business with you? Well, would you, I mean what are they hiding from? Ah, but when it comes to Internet Marketing all of a sudden it's okay, everyone is doing it so it must be legal? Wrong.

You see folks, I have no problem with pen names as it goes, certainly no problem with fictional work. It's just when it comes to "Selling or Steering" Internet users to websites that sell something. Why all the trickery? Part of the problem on the internet is folks run around and flame others on BBS, forums, blogs, comments, etc. using fake identities.

This whole concept of not using your real name is problematic. Too there is a generational gap on this issue. Baby Boomers find this whole issue unethical, millennials don't, it's the way things are done now online, but that does not make it right, as it is fundamentally wrong, unethical and deceitful. No one can deny that, folks are hiding, for whatever reason they are dodging.

Fine, but if they do that and use these fake names who are supposedly "real experts" in the field, which they cannot be, because a fake person is not an expert it's just an avatar or a screen name. Even if the person behind the mask is real, the mask is not, but in putting that into an article you are saying; "this is a real person, a real expert, trust their advice and click here" well, I just cannot see why anyone could condone such dishonesty.

If someone claims to be someone they are not, that is misleading and if they do it for marketing purposes they are engaging in false and misleading marketing, buzz marketing under false identity or any other trickery online. I find this whole issue completely problematic.

Lance Winslow - Lance Winslow's Bio. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/.

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Internet Marketing Testing Secret Saves You Time And Frustration

A few days ago I got an email from somebody whos developing and creating an audio information product.

He emailed me wanting some advice on testing.

He had learned about the importance of split testing different elements of an ad against each other and wanted to know what I thought about testing the color of the page.

I emailed him back and I said the color of the page may make a difference, youve got to test it, but its going to be a small thing.

Certainly not one of the first things you should test anyways.

And that's absolutely true.

You see, there are things that are much more important than the color of a page that should be tested first.

One of the world's best copywriters and direct marketers, Gary Halbert, talks about this in terms of there are things that "whisper" and things that "scream" in an ad.

And the first things you want to test are the things that scream -- like your headline and your offer.

In other words, before testing the color of the page, the font of your signature or the thickness of the page border, test your headlines, offers, first sentences, etc. The things that scream.

Those are the things that will usually have the most impact on your response. And by testing them first, you will be saving yourself a lot of time and frustration.

Michael Senoff is a sought-after Internet marketer, interviewer and business coach with more than 50,000 students on four continents. For a limited time he is giving away free over 120 hours of in-depth audio interviews with some of the richest and most successful marketers, copywriters and business experts in the world at his famous website http://hardtofindseminars.com.

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